Bradley Graphic Solutions, Inc is a full service printer, which means we can do just about anything. In addition to printing, we provide the following services to help you complete your project.
Integrated Marketing Services
Direct Mail Marketing
Direct mail is one of the most effective ways to get your message to your audience. With a longer life span and more sharable opportunities, direct mail generates more purchasing or donation results than electronic mail. Bradley Graphic Solutions can manage this complex process for you, including printing, mailing, tracking data and evaluating the success of each campaign. As your direct mail partner, we will insure effective, on-time results. Our expert team will guide you through interpreting results to continually improve the success of your next campaign.
From creative concepting and eye-catching design, to expert production, mailing list curation, and efficient, effective distribution, we can manage your direct mail project every step of the way. Whatever the goal, we'll help you get the word out and succeed.
Whether your goals are to increase sales or build brand awareness, Bradley Graphic Solutions can help you define, implement and evaluate your marketing strategies. Know and overcome your barriers. Understand and engage your audience through multiple channels. Bradley Graphic Solutions can help you map out your good ideas, setting campaign goals and deliverables that you can track and quantify.
Whether your goals are to increase sales or build brand awareness, Bradley Graphic Solutions can help you define, implement and evaluate your marketing strategies.
- Know and overcome your barriers.
- Understand and engage your audience through multiple channels.
Bradley Graphic Solutions can help you map out your good ideas, setting campaign goals and deliverables that you can track and quantify.
When your printed project is finished, we can also manage your mailing services to save you time and energy. We offer a full-service, turn-key mailing solution. To learn more, follow the links in the Mailing section above.
Have you ever received something that you know is bulk mail, but yet you read it because it is personalized with your name? It's amazing how seeing your name in print can raise the level of curiosity you have about the contents of a mail piece. Your customers and prospects will have the same reaction when they receive a mail piece that has been personalized using variable data printing.
Variable data printing enables you to be more intentional about your marketing strategy by providing a way to personalize any printed piece. However, moving personalized information from a database to paper can be a difficult task, especially when the database is large or complex. We can help.
We would be happy to partner with you in exploring the world of variable data printing. Call our print shop today for more information about how you can incorporate variable data printing into your company's marketing strategy.
Personalizing occurs when each of the printed pieces includes the name of the person who's receiving it. Instead of saying "Dear Occupant" or "Dear Sir or Madam," the mailer would say, “Hi Tom, here's a special offer for you!"
Our mail presorting services save you money on postage and speed delivery time.
Our advanced mail presort technology lets us barcode and presort your mail according to 3 and 5 digit ZIP code. Presorted mail is easier and faster for the USPS to process. The ease of processing allows the Postal Service to charge us, and you, less postage. Whether it's first-class or standard mail, we get you the best possible postage rates. In order to accurately process mail and integrate it into the mail stream, we use high-speed sorting machines and recognition systems that are very similar to the ones used by the Postal Service. We can CASS certify your mail, spray barcodes (if necessary), and sort mail into the most accurate 'final destination' ZIP code. Once sorted by ZIP, the mail is put into trays and presented to the USPS for mailing at a discounted rate on your behalf.
The United States Postal Service (USPS) offers significant discounts for volume business mailings and nonprofit organizations. These discounts apply to basically all types of business mail and can significantly reduce the cost of postage at your company.
When you work with a mailing services specialist at our printing firm, you can be sure you'll receive the lowest postage rate and the best possible delivery times.
Unlike traditional mailing houses, we're unique because we have the ability to take your mailing piece from design through delivery to the post office. We specialize in mailing services project management. Why would you want to have your mailing project designed at one place, printed at another, and then mailed at a third place? We can save you significant time—and hassles—when you let us manage the entire print and mail process for you.
Qualifying for discounts
To qualify for mailing discounts, your mailer must meet certain guidelines set by the USPS. Generally speaking, your piece must meet size restrictions (length, width, and thickness), weight restrictions, and design/layout requirements.
A qualified nonprofit organization is entitled to significant mailing discounts over standard mailing rates.
Presorting - DPBC (Delivery Point Barcode)
Presorted mail that is sorted by ZIP code and imprinted with a barcode prior to delivery to the post office can save you money. The USPS gives discounts to companies who participate in their "revenue sharing program" (that's really what they call it). In order to receive these discounts, your mail must be CASS certified, sorted, trayed, tagged, sleeved, and strapped... all services we provide.
To learn more about postage discounts and designing an effective mailer, visit the USPS's helpful Business Mail 101 resource page.
Personalization can play a key role in the success of your direct mail marketing campaigns. Even something as simple as a personalized headline or greeting can have a significant impact on response. That's where our state-of-the-art inkjet address service comes into play. Once we print your mailer, we can personalize it as we address it, all in one easy step. Choose any font you'd like, any size, and any ink color. Our equipment can even add a personalized or static headline or ad line anywhere on the mailer at the same time it's applying the address.
Prefer address labels instead? We can do that, too. We can even barcode and live stamp your pieces as they're being addressed, saving time and ensuring better accuracy. Our equipment can print on virtually any surface, including coated papers designed to withstand the wear-and-tear of automated Postal Service sorting equipment. It's just one of the many services our mailing department provides to ensure better results for you.
CASS is a United States Postal Service (USPS) acronym for Coding Accuracy Support System. The term CASS is widely used by the USPS when they refer to the verification status of an address list. In order for an address list to receive CASS certification, it must be checked against the USPS Address Matching System (AMS) CD-ROM, and the 11-digit delivery point ZIP code and corresponding barcode must be added. Only addresses with the delivery point ZIP code and barcode are eligible for "automation" bulk mailing rates. A mailing list must undergo address verification every six months (every three months for carrier route mailings) and is particularly important to mailers because of the difference between the "automation" and "non-automation" mailing rates, which is about $.05 per piece. For a 10,000 piece mailing, CASS certification of the address list could save the mailer approximately $500.
Our mailing services department uses the latest CASS certification technology (in-house) to help our customers keep the cost of their mailings as low as possible and to ensure a high percentage of delivery success.
Whether a simple, one-page sales letter in an envelope or a multi-piece marketing kit (letter, several brochures, training CD, reply form, etc.), our printing firm can put it all together for you accurately and fast. Our high-speed automatic inserters allow us to handle very large mailings. We've also perfected a fast and accurate method of hand insertion for those projects which cannot be done by machine.
Integrated Butterfly Membership Card
• Duplex in one pass
• Up to 15 mil thickness
• Tear resistant with top laminate
• Consistent color match between card and form because they are printed at same time
• One operation vs. form, card and affixing reducing delivery times
• Allows for personalization of the form and integrated product in one pass, assuring data match and no need for match mailing
• Available for imaging on high speed continuous or sheet laser printing
• May improve laser imaging efficiency and reduce manufacturing set up and affixing
• Integrated products have a lower profile than clean release products for better production on all types of personalization equipment
• Easy release construction
• Prints 4cp + varnish over 3 with back laminate
Integrated Personalized Window Cling
• Removable, no marring adhesive
• Removable from windows for up to one year
• No residue left behind once cling is removed
• Fade resistant Inks with UV Blockers
• Integrated into form…NO additional insert
• Laser capable
• Keeps your brand or message in front of your donor for months not minutes
• Designed for imaging and personalization on digital equipment
• Easily removable from carrier to affix to refrigerators, metal cabinets or any metal surface
- Stock sizes for economy of scale
- Keep your cause in front of your donors
Integrated Personalized Labels
Personalized Name and Address Labels
• Add to existing form
• No additional insert
• Allows for personalization of the labels and form in one pass, assuring data match and no need for match mailing
Clean Release Cards
• 8pt tag to 10 pt poly
• High speed affixing
• Laser friendly